Do we learn anything from seeing how many people see a Facebook post?
ANSWER: The main metric I like to look at when evaluating post quality is not how many people saw it exactly, but rather how many times it was shared, either re-tweets, shares, or however Facebook calculates its “virality” metric. We want folks to share our posts for many reasons, not the least of which is […]
Bronze your Skin … brighten your LIFE
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning and makeup business in Edmonds in late September and were experiencing meager growth. As always is the case with Small Biz Triage, there was not much budget to work with, […]
Practical Creativity … freak antiques
Practical Creativity is Kenny Judd, Artist, Father, Husband and dreamer. Like a modern day Dr. Frankenstein Judd breaths life into his toy friends as an old doorstop become a body, pieces of driftwood become arms, bungee-cord springs take shape and sprout legs, and marbles and washers open up and become eyes. Like our good friend […]
The Artist Toolbox – secrets of creative genius, revealed
The Artist Toolbox takes a “never-before-seen-on-TV” approach to accessing the most prolific innovators in the arts. The idea is simple – make available to the public some of the most influential creative-action and thought leaders, from nearly every genre of creativity. It packages countless hours of research and time spent with the artists on camera […]
Biz Health Tip #1 – HootSuite
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every digital marketing geek their favorite tool. HootSuite automates, tracks, measures and executes social network marketing campaigns. I purchased premium subscriptions of HootSuite for all of my social network marketing clients. […]