An exercise in Negatives

Picture of B2B Bandits

B2B Bandits

An exercise in Negatives

Usually not a fan of questionnaires, but this one from Duct Tape Marketing got my brain running.

 

What don’t you want in your life?
complainers, non-doers, leeches, the lazy, the weak

Who don’t you want as a customer?
the filthy rich, those who don’t *truly* care about their customers / family / friends

What don’t you want as elements of your brand?
anything that reeks of digital

What don’t you want as a part of you daily routine?
checking email, turning on my computer

Who or what don’t you want as a member of your staff?
complainers, hesitators

What don’t you want to let go of in your business?
personal interaction with ALL of my clients

What don’t you have to grow your business?
time

What aren’t you willing to give up in order to have what you want?
low budget customers

What aren’t you willing to compromise for your vision?
life-changing activities … people / lifestyle focused biz

What aren’t you prepared to sacrifice to get a sale?
evenings with my daughter

What aren’t you sure of when it comes to your business?
prioritizing customers / prospects / projects appropriately

What aren’t you doing that your customers need you to do?
building a reasonable level of predictabliity into our work / pace / timelines / etc…

What aren’t you making a priority?
sleep, writing, the beach

Picture of B2B Bandits

B2B Bandits

Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead.

Robert Greene’s 6th Strategy of War States.

Digging these strategies?

Get them delivered to your inbox weekly.

READ MORE

The Blitz

by B2B BanditsJanuary 31, 2025

Unconventional B2B Strategy #14 1818. South Africa. The 12,000-strong Ndwandwe army emerges from the morning mist. Shaka waits with his...

Ethical Espionage

by B2B BanditsJanuary 24, 2025

Unconventional B2B Strategy #13 1942. Lisbon. Juan Pujol writes another coded message for the Nazis. English troop movements. Air defenses....

Lose to Win

by B2B BanditsJanuary 17, 2025

Unconventional B2B Strategy #12 333 B.C. A young king from Greece had just crushed Persia’s forces in Turkey - his...

Strategic Retreat

by B2B BanditsJanuary 20, 2025

Unconventional B2B Strategy #11 In 1934, Mao Zedong’s Red Army faced annihilation. Encircled by Nationalist forces, they were outnumbered and...

Weaponize Anxiety

by B2B BanditsDecember 18, 2024

Unconventional B2B Strategy #10 In 1220, the world's wealthiest trading city stood defiant. Located on the Silk Road in modern-day...

Arrogance Kills

by B2B BanditsDecember 12, 2024

Unconventional B2B Strategy #9 Northern China. 316 B.C. The Wei army, 100,000 strong, invaded the state of Qi. Wei’s generals...