CONTRACT MANUFACTURING

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CONTRACT MANUFACTURING

2022
CASE STUDY TITLE:

Omnichannel B2B Campaign for Contract Supplement Mfg

CASE STUDY DESCRIPTION / RESULTS

Built, launched and optimized a quick-turnaround B2B campaign targeting mid- to large-food & wellness manufacturers. Executed a synchronized campaign of LinkedIn Ads (Video & Stills) and account based outreach via email. Generated real interest from dozens of target accounts in less than a month. Trained their marketing on maintaining/expanding upon the winning campaigns.

 

Platforms

SKILLS:

B2B Strategy, LinkedIn Ads, Video Editing, Cold Email Copywriting,
Email Marketing, Landing Page CRO[ASSETS FOLDERS]

PAID SOCIAL

Ads: 615 website form submissions
– Ads: 3,000+ clicks to the website (Avg: CPC = .76, CTR = 3.3%, Engagement Rate = 5.7%)
– Ads: 10,000+ Video Views
– Total Ad Spend = $3,000

COLD EMAIL

Our team drove over 20K unique new potential clients to SSM, engaging over 44%, and driving
2% into a buying mode.
– Prospects Emailed = 6,936
– Total Emails Sent = 17,197
– Unique Opens = 3,059 (44%)
– Unique Clicks tracked via Google Analytics = 87 (2.8%)
– Replies = 74 (2.4%)

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