all-in-advisor

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Niche Accounting Company

2022 – 2023

CASE STUDY TITLE:

Omnichannel B2B Campaign for All-In Advisors, Tax Professionals

CASE STUDY DESCRIPTION / RESULTS

Built, launched and optimized a quick-turnaround B2B campaign targeting mid- to content creators and influencers with small and medium-sized audiences. Synchronized campaign consisting of LinkedIn Ads (Video & Stills) and account based outreach via email. Generated measurable interest from dozens of target accounts.

 

Platforms

SKILLS:

B2B Strategy, Meta Ads Strategy, Video Editing, Cold Email Copywriting, Ads Copywriting, Email Marketing, Landing Page CRO, Analytics Set Up (Google Tag Manager, Google Analytics, Meta Pixel, Insight Tag, Hotjar).

Description: Tax Professionals targeting content creators, influencers, coaches and others who primarily use organic social to build their business/brand.

We executed Cold Email campaigns, social media marketing, website rebrand, conversion optimization, attribution optimization Concrete Wins in Month 1-3:

Email: __ website visits
Email: 42 website form submissions
Ads: 615 website form submissions
Ads: 3,000+ clicks to the website
(Avg: CPC = .76, CTR = 3.3%, Engagement Rate = 5.7%)
Ads: 10,000+ Video Views
Total Ad Spend = $3,000

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